Services
Feasibility Analysis
Initial feasibility to determine if your project will be profitable and marketable in the current or future market is essential. With over 25 years of experience and over $1 billion in condominium sales in the Puget Sound region, we bring a unique perspective when analyzing a new potential community. We offer not only our long term insight in the market but a realistic assessment of your projects ability to succeed. We offer you real market data and a revenue forecast we can deliver.
An important aspect to a feasibility takes it a step further. Whether you are interested in finding out what the agent community thinks, what floorplan types and sizes your target buyers are looking to buy or to verify whether you are on track with your finishes, Williams offers focus group services to assist you in your decision making efforts. We organize and lead focus groups in many categories. Our long term networking among agents who sell in our communities and our many condominium homeowners offer a prolific ground for focus groups to determine what people like and don't like about their current home and what they need to make them consider a move.
Our capabilities include:
- Site & Project Feasibility Studies
- Competitive Market Analysis
- Agent focus groups
- Current condominium homeowner focus groups
- Potential buyer focus groups
- On line focus groups
- Detailed results
- Analysis and summary of results
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Builder Services
You will not find a more dedicated team of condominium and townhome specialists than at Williams Marketing. Driven by a passion for representing innovative communities, Williams Marketing has a team of professionals with combined experience of nearly 100 years of expertise to assist you in creating a successful community. Keeping our clients goals and objective in the forefront, our team collaborates in all areas of development including site planning, product mix, common areas and amenities, mixed-use and ancillary commercial space allocation, and floor plan development for the common goal of creating thriving and sought after communities. Utilizing the latest trends in product development and technology, Williams Marketing maximizes the potential of every community from the initial feasibility study to the closing of the last sale as well as ongoing customer relations.
Our capabilities include:
- New Construction and Conversions
- Product Mix Consultation
- Floor Plan Design Criteria & Review
- Mixed-use and Ancillary Space Consulting
- Exterior and Interior Finishes
- Pricing Matrix & Revenue Forecast
- Demographic and Prospect Profiles
- Strategic Partners in Development Process
- Coordination of Legal Documents
- Development of Critical Path for Sales & Marketing
- Monitor and Evaluate Pricing to optimize sell out
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Marketing Services
Williams Marketing has been at the helm of the most successful condominium marketing campaigns this region has ever seen. Directing and collaborating with the talents of strategic partners in graphic design and public relations, Williams Marketing delivers every element of the marketing program from naming and positioning through sales information centers and public relations programs. Utilizing the latest trends in data base management and internet marketing maximizes the exposure of your condominium community. Earning “Top-of-Mind” position for prospects and creating generous site traffic, each individualized marketing approach brings out the best of every community.
Our capabilities include:
- Unique and Strategic Marketing Plans
- Marketing and Media Budget Development
- Proven Strategic Partnerships
- Marketing Collateral Coordination
- Sales Center and Model Home Consulting & Coordination
- Marketing Implementation
- Proprietary Database Marketing
- Internet and Email Marketing
- Buyer Retention Programs
- Focus Groups
- Broker Marketing
- Event Planning and Coordination
- Statistical Analysis of Buyer and Visitor Profiles
- Website Coordination & Updates
- Post-Sale Questionnaire and Feedback
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Sales Services
Our clients have the advantage of working with one company responsible for marketing and sales services. This allows us to respond quickly to our clients, immediately implementing any changes that can result in increased sales. Continually leading the region in condominium sales, the sales team at Williams Marketing has an exceptional track record that has earned the respect of developers, peers and buyers alike. Experienced and motivated, each sales agent is ready to bring out the best in every community they represent. Continually reviewing the sales process and the competition, the sales team at Williams Marketing keeps their finger on the pulse of the marketplace, identifying new sales trends and making changes whenever necessary. Utilizing the latest motivational techniques and incentives, the Williams sales team consistently converts the highest percentage of visitors to buyers in the Puget Sound region. This combination of sales expertise and dedication is a winner every time.
Our Capabilities include:
- Professional On-Site Sales Team
- Site Set Up
- Weekly Sales and Marketing Meeting
- Daily site reports
- Administrative Services
- Prospect reporting and feedback
- Traffic Reports and Source Information
- Continual Buyer Updates
- Broker Relations
- Buyer Retention Events
- On-going Education Programs
- Utilize “Secret Shoppers” for Quality Control
- Dedicated Community Sales Manager
- Member of NW Multiple Listing Service
- Closing coordination
- Post-Sale Questionnaire and Feedback
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